Typography is a sadly overlooked element of design these days although it was a bedrock of the graphic design revolution. So, in an effort to resurrect its importance, I thought that I'd highlight a few little utilities to help you fine readers get to grips with type.
First off, it is worth clarifying terms for, although they are often used interchangeably, a font and a typeface are different technically.
A typeface is the actual family name, e.g. Arial. The font is the style within that family, e.g. Arial Italic. So, the standard Arial typeface has four fonts: Regular, Italic, Bold and Bold Italic.
As someone who started his design life as a print designer, I have an abiding fascination with typefaces. Trying to spot and name the font used in various ad campaigns and logos is something of a hobby for me.
These days, I actively attempt to stay away from free font sites (such as DaFont or FontStock) or else I will suddenly find myself in a downloading frenzy and, when one already has over 6,000 fonts, adding tens more is probably a bad idea.
Mac OS X has a built-in Font Manager, FontBook, which is entirely adequate; especially now that it has got to grips with the concept of automatic switching on of fonts when an application or document requires it. However, since I started using Mac OS X before FontBook existed, I still use Linotype's Font Explorer X (and it is also available for Windows).
Most of my work involves web design these days, wherein fonts do not matter so much: one is essentially limited to the standard thirty or so typefaces that are standard across Mac and Windows systems. But in both web and print, there is one element that is key: readability. Type conveys information and if people cannot read the type then they cannot be informed.
There have been thousands of typefaces designed and there are still font foundries (the word is a hangover from the days of hot lead typesetting) producing beautiful products today. You can even design your own typeface using an application such as Font Forge (requires the X11 environment in Mac OS X).
There are a couple of blogs dealing solely with matters of typography, such as Typographer and Ministry of Type. The latter, in particular, has rekindled my love of type, and I can already feel my fingers reaching for those oh-so-dangerous font download sites...
April 1st, 2008
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